Effective Date / Last Updated: December 27, 2025
Photography by Wayne (“Photography by Wayne,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, disclose, and safeguard information when you visit photographybywayne.com (the “Website”).
By using the Website, you agree to the practices described in this Privacy Policy.
1) Who We Are
This Website is operated by Photography by Wayne.
2) Information We Collect
We collect information in three main ways: (a) information you provide, (b) information collected automatically, and (c) information from advertising/analytics partners.
A) Information you provide to us
Depending on how you interact with the Website, you may provide:
- Contact details (name, email address, phone number)
- Inquiry details (message content, shoot details, preferred dates/locations)
- Newsletter details (email address and subscription preferences), if offered
- Any other information you choose to submit through forms or communications
B) Information collected automatically
When you visit the Website, we (and our service providers) may automatically collect:
- IP address, device identifiers, browser type, operating system
- Pages viewed, links clicked, time spent, referring/exit pages
- Approximate location (inferred from IP address)
- Diagnostic/log data for security and performance
C) Cookies and similar technologies
We may use cookies, pixels, tags, and similar technologies to:
- Keep the site working properly (security, load balancing, preferences)
- Understand site performance and improve content
- Support advertising, including interest-based advertising (where enabled)
Google also uses cookies and similar technologies for advertising and measurement. (Google Policies)
3) How We Use Information
We may use the information we collect to:
- Respond to inquiries and communicate with you
- Provide and improve the Website and our services
- Send updates/marketing (you can opt out anytime if applicable)
- Maintain security, prevent fraud/abuse, and troubleshoot issues
- Measure advertising performance and support monetization via ads (including Google AdSense) (PhotographyByWayne –)
- Comply with legal obligations and enforce our policies
4) How We Share Information
We do not share personal information except as described below:
A) Service providers
We may share information with trusted vendors that help us operate the Website or provide services (for example: hosting, site maintenance, email delivery, security). These providers are expected to protect the information and use it only for the services they provide.
B) Advertising partners (Google AdSense)
We use Google AdSense to display ads on the Website. Google and its partners may use cookies or similar technologies to:
- Serve ads
- Personalize ads (depending on your settings and region)
- Measure ad performance
- Prevent fraud/abuse (PhotographyByWayne –)
Google explains how it uses information from sites and apps that use its services. (Google Policies)
C) Legal and safety reasons
We may disclose information if required to do so by law or if we believe disclosure is necessary to:
- Comply with legal process or governmental requests
- Protect rights, safety, and security of our business, users, or others
- Investigate and prevent fraud or security issues
D) Business transfers
If we are involved in a merger, acquisition, reorganization, or asset sale, information may be transferred as part of that transaction.
5) Advertising Choices and Opt-Out Options
Google ad controls
You can manage personalization and ad settings through Google tools, including turning off personalized ads (where available). (Google Help)
Industry opt-out tools
You can also opt out of some interest-based advertising from participating companies using industry tools such as the Digital Advertising Alliance tool at aboutads.info (WebChoices). Google’s AdSense guidance specifically references this option for users.
Note: Opt-outs are often browser/device-specific and may rely on cookies. Clearing cookies may reset your preferences.
6) Cookies: Your Choices
You can control cookies in several ways:
- Browser controls: Most browsers let you remove or reject cookies and adjust tracking settings.
- Google controls: Use Google’s ad and privacy controls to manage ad personalization.
- AboutAds choices: Use the DAA opt-out tool referenced above.
If you disable cookies, some site features may not work properly.
7) Data Retention
We keep personal information only as long as reasonably necessary for:
- Responding to your requests and providing services
- Legitimate business purposes (e.g., recordkeeping)
- Legal, tax, accounting, or compliance requirements
8) Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9) Third-Party Links
The Website may link to third-party sites (for example, social platforms or video platforms). We are not responsible for the privacy practices of those third parties. Please review their privacy policies before providing information.
10) Children’s Privacy
The Website is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us and we will take appropriate steps to delete it.
11) Your Privacy Rights (U.S. States and Other Regions)
Depending on where you live, you may have rights such as:
- Accessing information we have about you
- Requesting deletion of certain information
- Requesting correction of inaccurate information
- Opting out of certain processing (such as targeted advertising)
California (CCPA/CPRA)
California residents may have the right to opt out of the “sale” or “sharing” of personal information as defined by California law, including via a user-enabled Global Privacy Control (GPC) signal in some cases.
We may need to verify your request before completing it.
Virginia / Colorado and other states
Some states provide opt-out rights for targeted advertising and other processing. (Virginia Law)
International visitors (GDPR/UK GDPR, where applicable)
If you are located in the EEA/UK, you may have rights including access, correction, deletion, portability, restriction, and objection. Where these laws apply, we process information under lawful bases such as consent (when required), legitimate interests (e.g., site security), and performance of a contract (e.g., responding to service requests).
12) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top will indicate when changes take effect. Your continued use of the Website after updates means you accept the revised policy.